Meet the PFSA Staff
John A.R. Salvador
Chief Executive Officer
Born in San Jose, CA, former resident of Santa Clara for 38 years and a current resident of Patterson. Served as Chairman of the PFSA Business Board of Directors from July 2009 thru November 1, 2015. Past Secretary-Treasurer/CEO of SES a composing Society of PFSA and a lifetime member.
Bernice Armas-Martinez
Executive Secretary
Bernice Armas-Martinez was raised in San Jose, CA after her family emigrated from Mexico. Over the many years of experience in the insurance industry, she strives to provide a high level of excellence in customer service. She is very enthusiastic to grow with the PFSA family and gain knowledge of the Portuguese fraternal traditions. Bernice and her husband Juan have three amazing children, Dominik, Christopher, and Kat. Bernice and her family are very passionate about helping others.
Angie De Anda
Executive Treasurer
Born in Oakdale, CA, and resides in Modesto, CA, where she was raised and has lived for most of her life. She obtained a B.S. Degree in Accounting and a B.S. Degree in Business Management from Humphrey's College, in Stockton CA. She has 23 years of work history experience with diverse qualifications in both accounting and management; where she has been fully responsible for many core leadership and accounting functions. She is a mother of three young adults; a son and two daughters, and the grandmother of an adorable curly-haired two-year-old girl.
Jerry Escobar
Fraternal Activities Director/Marketing
Jerry was born in San Jose, California and raised in nearby Santa Clara after his family emigrated to the US from Faial, Azores. He has a background in design, branding, and community engagement. Prior to PFSA, he worked in high tech marketing and brand management consulting. In his role, he uses his passion for Portuguese culture and marketing to design programs that actively engage our members, promote our heritage, and give back to the community.
Addie Medeiros
Senior Membership Services
Addie has been working for the PFSA since 2004 and really enjoys assisting all our members. Addie loves spending time with her family especially her seven grandchildren.
Dominique Higgins
Publisher/ New Member Specialist/ Part-Time Sales Agent
Born in Fremont, CA and currently residing in Modesto, CA. Dominique started with PFSA in February of 2019. Dominique started as the receptionist/ member services representative and is now the PFSA Publisher. Dominique has over 8 years of experience in customer service and finds great reward in using those skills to help our members in whatever way possible. Dominique’s so excited to be a part of PFSA and is loving to get to know everyone involved with the PFSA family.
Taylor Finn
Accounts Payable and Accounts Receivable Specialist
Alicia Marie Ray
Claims Processor/ Member Services
Alicia has always been there for others. No matter the situation, whether known or not, she shows compassion and empathy. Taking pride in her Portuguese heritage she’s ready to go the extra mile for PFSA and its members. Alicia loves to read, watch TV shows, and crochet.
